Log In / Register | May 25, 2012

Edible Arrangements Defies Capitalism

According to experts, the Connecticut-based franchise chain, consisting of franchises that skewer pieces of fruit into strange floral-like bouquets, has defied all modern economic models by growing for over ten years despite any discernible consumer appeal.The Onion reports on this very strange phenomenon:

"In theory, the market should have done away with Edible Arrangements long ago," said American Economic Association president Orley Ashenfelter, who added that one of the crucial assumptions of capitalism is the idea that businesses producing undesired goods or services will fail. "That's how it's supposed to work. Yet somehow, despite offering no product of any worth whatsoever, this company not only makes payroll every week, but also generates strong profits."

...Even many of the nation's staunchest neoliberal economists, who have long advocated laissez-faire policies, acknowledged that the ideas of F.A. Hayek, Ludwig von Mises, and Milton Friedman cannot account for how Edible Arrangements operates [franchises] from more than 1,000 locations in 13 countries, including Hong Kong, Italy, India, and Kuwait.

"Clearly the invisible hand has led us astray when it allows for the continued existence of a store that manufactures 'Sympathy Blossoms' of chocolate-dipped orange slices for funerals and wakes," said N. Gregory Mankiw, a former economic adviser to George W. Bush. "And when people are buying 3,000 'Orange You Gonna Feel Better Soon?' bouquets a day, the idea of consumers as 'rational actors' goes out the window pretty fast."

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