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Log In / Register | May 24, 2013

Best Western, Days Inn Have Strongest Brand Loyalty in Midscale and Economy Hotels

Best Western housekeeping prepares a packeted fresh blanket and spare pillow
Emotional engagement: Best Western provides cleaned spare blankets & pillows in a new "wrap," reassuring each guest of cleanliness. Photo/BW

NEW YORK — Best Western and Days Inn are the top brands for customer loyalty in their respective hotel categories. The Best Western brand is ranked number one by consumers for midscale hotels and Days Inn is ranked number one for economy hotels.

Restaurant Chains with the Best Customer Satisfaction, 2011

SAN CLEMENTE, Calif. — A California-based market researcher has issued its annual list of what quick service chains cultivate the best customer satisfaction.