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Log In / Register | May 23, 2013

Best Western, Days Inn Have Strongest Brand Loyalty in Midscale and Economy Hotels

Posted Thu, 2013-02-14 09:32 by BMM

Best Western housekeeping prepares a packeted fresh blanket and spare pillow
Emotional engagement: Best Western provides cleaned spare blankets & pillows in a new "wrap," reassuring each guest of cleanliness. Photo/BW

NEW YORK — Best Western and Days Inn are the top brands for customer loyalty in their respective hotel categories. The Best Western brand is ranked number one by consumers for midscale hotels and Days Inn is ranked number one for economy hotels.

Hotel Room Cleanliness

Posted Mon, 2012-08-06 17:59 by Stanley Turkel

Following inauguration of Best Western International's "I Care Clean" program, recent research from Europe reported that almost 70% of hotel guests say that cleanliness and hygiene are most important.