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Log In / Register | Apr 19, 2014

Odds for Academy Award and Ad Winners

The 86th Academy Awards being broadcast this Sunday, March 2nd often ranks as the second-most viewed TV event of the year. Last year viewership was up about 3 percent year-over-year.

Want to Make More Dough? Engage Like Domino's Pizza

How can I ignore this USA Today article, Eat McDonald’s for Three Months and Lose 37 Pounds?  It contains a few of the threads that tie together all the stuff that people are saying about diet and fast food.

Here are the bits that appealed to me:

Top 10 Most Engaging Brands of 2013 and How They Did It

“Brand engagement” is how well a brand meets expectations that consumers hold for what drives their behavior in the category where the brand competes.

What Do Consumers Expect?

It comes in different forms, with marketers wondering “What do consumers really want in my category?” “Will consumer want this?” “Will consumer buy it?” “Will consumers buy mine?”

Week 2 of Shutdown Slices Political Party Brand Scores: Dems -10%, GOP -17%

On the brand front in Shutdown Week #2, the Republican brand is taking the brunt of voter frustration. The brand’s engagement assessment – its ability to meet Republican voter expectations for their Ideal Political Party – got sliced another 5% this week.

Hyundai Tops 2013 in Engaging Brand Loyalty

Technology: Hyundai BlueLink indicators in the rear view mirror
Hyundai Bluelink telecommunication indicators in rear view mirror. photo/Hyundai

NEW YORK — Hyundai is ranked tops by consumers when it comes to automobile brand loyalty, according to an annual survey.

Hilton Ranks First in Upscale Hotel Loyalty

Hilton Dahab Resort and Spa, Egypt
Hilton Dahab Resort and Spa, Egypt (c) 2013 Hilton Hotels & Resorts

NEW YORK — Hilton is the pinnacle when it comes to customer loyalty in upscale hotels, edging out competitors Marriott and Hyatt.

True Value Tops Store-Owner Chains in Loyalty

True Value employee serves a customer

NEW YORK — The True Value brand is ranked among the best brands when it comes to consumer perception of trustworthiness in the home improvement retailing sector.

Domino’s Dominates Pizza Chains in Brand Loyalty

A customer orders at a Domino's restaurant
photo supplied by Domino's Pizza

NEW YORK — Domino's Pizza, Inc. (NYSE:DPZ) is number one when it comes customer loyalty in the pizza shop sector. The 2013 annual ranking of brands with the highest loyalty was released by market researcher Brand Keys this month.

Best Western, Days Inn Have Strongest Brand Loyalty in Midscale and Economy Hotels

Best Western housekeeping prepares a packeted fresh blanket and spare pillow
Emotional engagement: Best Western provides cleaned spare blankets & pillows in a new "wrap," reassuring each guest of cleanliness. Photo/BW

NEW YORK — Best Western and Days Inn are the top brands for customer loyalty in their respective hotel categories. The Best Western brand is ranked number one by consumers for midscale hotels and Days Inn is ranked number one for economy hotels.