McDonald’s is desperately looking to change the image of their food – from unhealthy (and, apparently, unnatural) to something closer to how people see fast-casual restaurants, that have apparently been eating McDonald’s proverbial lunch!
Anyone up on the news can't have missed the fact that the start of the National Football League's season was overshadowed by the release of a video of Baltimore Ravens running back, Ray Rice, punching his fiancée in the face. Wow. Talk about unsportsmanlike conduct!
How can I ignore this USA Today article, Eat McDonald’s for Three Months and Lose 37 Pounds? It contains a few of the threads that tie together all the stuff that people are saying about diet and fast food.
On the brand front in Shutdown Week #2, the Republican brand is taking the brunt of voter frustration. The brand’s engagement assessment – its ability to meet Republican voter expectations for their Ideal Political Party – got sliced another 5% this week.