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Donut Make This Mistake; Values Are Always Category-Specific

If you have followed the McDonald's debacle for the past year you cannot have missed the fact that the company woke up late to the fact that consumer values had shifted. Away from fat/salty/fast/dollar-menu food to brands that were seen to offer healthier, fresher, natural, more customized food. And consumers were actually willing to pay more for that.

Top 5 Categories with the Highest Consumer Expectations

Think about this and what you might do. Imagine what’s considered to be the newest, coolest, most-value-adding differentiator in your category today will become a price-of-entry, table-stakes, ho-hum feature/value in the next two years. Faster, if the velocity of consumer expectations increases, which it does every year. What are you going to do?

2015's Top 50 Greenest Brands

Today is the 45th anniversary of Earth Day. Its celebration comes with the hopes of tens of millions of people that this is the moment in history where equilibrium between sustainability and economic growth is realized. According to the experts, to do that, everyone – including brands – have to commit to a low carbon future.

Which Baseball Teams Have the Most Loyal Fans?

It’s just like Yogi Berra said. “A home opener is always exciting whether it's home or on the road," and Major League Baseball opened its 2015 season this week with the cry of 'play ball' accompanied by the release of the 23rd annual Sports Fan Loyalty Index.

Brand Engagement Trends for 2015

When it comes to trends and the future, there are three kinds of marketers. Those who let it happen. Those who make it happen. And those who wonder what happened!

Q: What Do You Do When Your Brand Gets Stale? A: Find a Fresh Recipe that Offers More than Just Product.

McDonald’s is desperately looking to change the image of their food – from unhealthy (and, apparently, unnatural) to something closer to how people see fast-casual restaurants, that have apparently been eating McDonald’s proverbial lunch!

Fan Favorite NFL Teams in 2014; Ray Rice Domestic Violence Hurts NFL

Anyone up on the news can't have missed the fact that the start of the National Football League's season was overshadowed by the release of a video of Baltimore Ravens running back, Ray Rice, punching his fiancée in the face. Wow. Talk about unsportsmanlike conduct!

Odds for Academy Award and Ad Winners

The 86th Academy Awards being broadcast this Sunday, March 2nd often ranks as the second-most viewed TV event of the year. Last year viewership was up about 3 percent year-over-year.

Want to Make More Dough? Engage Like Domino's Pizza

How can I ignore this USA Today article, Eat McDonald’s for Three Months and Lose 37 Pounds?  It contains a few of the threads that tie together all the stuff that people are saying about diet and fast food.

Here are the bits that appealed to me:

Top 10 Most Engaging Brands of 2013 and How They Did It

“Brand engagement” is how well a brand meets expectations that consumers hold for what drives their behavior in the category where the brand competes.