The Franchise Owner's most trusted news source

Log In / Register | Oct 9, 2015

Nexsen Pruet franchise lawyers can help you replicate your success smoothly

Which Brands are Most Patriotic?

With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and cue the marching bands.

Emotions Are More Important to Millennials

As more marketers have focused on the Millennial Generation with efforts focused on capturing this cohort’s attentions, major budgets are being planned in the mistaken belief that Millennials are less brand loyal than other age cohorts, and require additional attention to create brand preference.

Donut Make This Mistake; Values Are Always Category-Specific

If you have followed the McDonald's debacle for the past year you cannot have missed the fact that the company woke up late to the fact that consumer values had shifted. Away from fat/salty/fast/dollar-menu food to brands that were seen to offer healthier, fresher, natural, more customized food. And consumers were actually willing to pay more for that.

Top 5 Categories with the Highest Consumer Expectations

Think about this and what you might do. Imagine what’s considered to be the newest, coolest, most-value-adding differentiator in your category today will become a price-of-entry, table-stakes, ho-hum feature/value in the next two years. Faster, if the velocity of consumer expectations increases, which it does every year. What are you going to do?

2015's Top 50 Greenest Brands

Today is the 45th anniversary of Earth Day. Its celebration comes with the hopes of tens of millions of people that this is the moment in history where equilibrium between sustainability and economic growth is realized. According to the experts, to do that, everyone – including brands – have to commit to a low carbon future.

America’s Least Engaging Brands, 2015

This past January, Brand Keys announced the top brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their very high expectations.

McDonald’s “Pay with Lovin’” Ranked Super Bowl 2015’s Best Commercial

Budweiser puppy and Clydesdale horse commercial was popular among viewers
Budweiser's puppy & horse commercial ranks second. photo/YouTube

MOUNTAIN VIEW, Calif. —According to television advertising analytics firm Ace Metrix, McDonald's one-minute "Pay with Lovin'" commercial was the top-scoring ad of Super Bowl 2015.

In Super Bowl Advertising, Emotional Engagement Always Beats Entertainment

Fewer than half of Super Bowl XLIX's advertisers will score big on their considerable investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys.

Predictive Metrics Only Work If They Actually Predict Something!

If that sounds self-evident, before you go, “well, duh,” think about this: Many companies talk the talk about "prediction" and "predictive metrics" and how everything from neuroscience measures to keeping tabs on tweets, scoring social network shares, and listing ‘likes’ are predictive and can accurately forecast consumer behavior.