Last week the cry of “Play Ball” echoed across the nation, and baseball fans cheered. Some just louder than others. Normally, we would have released the results of our 22nd annual Brand Keys Sports Fan Loyalty Index before the first pitch.
How can I ignore this USA Today article, Eat McDonald’s for Three Months and Lose 37 Pounds? It contains a few of the threads that tie together all the stuff that people are saying about diet and fast food.
It turns out not all TV programs are right for all brands – no matter how super they are in attracting an audience. Not even if it turns out to be the Super Bowl itself. Findings from the Brand Keys 12th annual Super Bowl Engagement Survey shows that when it comes to winning, only half of this year's Super Bowl XLVIII's advertisers will score big based on their big investments.
Chris Malone, Managing Partner of Fidelum Partners and author of The Human Brand, talks with The Street about how the best brands tap into the customer's subconscious to convey a winning combination of "warmth and competence".