branding | BlueMauMau

Emotional Brand Measures are Important

Posted Wed, 2013-05-01 07:48 by Passikoff and Shea

Here’s a quote for you: “If you don't have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on coupons.

Hilton Ranks First in Upscale Hotel Loyalty

Posted Mon, 2013-02-25 08:08 by BMM

NEW YORK — Hilton is the pinnacle when it comes to customer loyalty in upscale hotels, edging out competitors Marriott and Hyatt.

True Value Tops Store-Owner Chains in Loyalty

Posted Fri, 2013-02-22 07:28 by Don Sniegowski

True Value employee serves a customer

NEW YORK — The True Value brand is ranked among the best brands when it comes to consumer perception of trustworthiness in the home improvement retailing sector.

Domino’s Dominates Pizza Chains in Brand Loyalty

Posted Tue, 2013-02-19 04:11 by Don Sniegowski

A customer orders at a Domino's restaurant

photo supplied by Domino's Pizza

NEW YORK — Domino's Pizza, Inc. (NYSE:DPZ) is number one when it comes customer loyalty in the pizza shop sector. The 2013 annual ranking of brands with the highest loyalty was released by market researcher Brand Keys this month.

Wonder No More: Flowers Foods to Pay Real Dough to Buy Hostess Brands

Posted Thu, 2013-01-17 13:44 by Passikoff and Shea

Not very long ago there was a caseload of stories about the Hostess Company disappearing into bankruptcy, and with it its roster of brands. At the time our brand metrics pointed to the fact that it wasn’t likely that competitors – let alone consumers – were just going to sit there and let Hostess brands’ ‘use-by’ dates expire.

A Brand New Year

Posted Mon, 2013-01-07 03:26 by Passikoff and Shea

Were you one of the millions of people who made a New Year’s resolution earlier this week? Most people do, although it’s fair to say that New Year’s resolutions go in one year and out the other.

Coffee Basics for Aliens

Posted Wed, 2012-10-17 17:00 by Passikoff and Shea

So you’re sitting on a bench kind of putting off going to work or at least steeling yourself for it, and a spaceship lands. Out comes some sort of creature.

Could Your Brand Use Some Digital Direction?

Posted Thu, 2012-09-20 09:46 by Passikoff and Shea

Most marketers have the traditional stuff down pretty well. But when it comes to digital, that’s often a different story.

Creating a Winning Service Culture

Posted Tue, 2012-09-04 11:06 by Steven Belmonte

In this last of my three part series, let me get to specific cases. The owner of a hotel and the general manager set the culture of the property. You establish the tone, the environment in which your employees operate.

Buying: Will the Brand Bring More Consumer Buys than Franchise Fees?

Posted Mon, 2012-09-03 10:58 by BMM

Sign of a once opened Golf Etc, ranked #1 worst by loan defaults

Business adviser Bob Papes has an interesting insight. His emphasis is less on buying a franchise because of training and support by the franchisor. He sees problems in buying a business in a box. After all, it could also be a ready-made bankruptcy in a box.

Today's news for the franchise & small biz owner