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Log In / Register | May 20, 2013

Franchising Myth Four: The Typical Franchisee Gains a Valuable Brand Asset

Posted Thu, 2013-05-02 22:36 by Robert Purvin

Let's play a little game. Review Blue MauMau's alphabetized directory of franchises. HERE is the link. Take a few minutes to browse and then ask yourself how many companies you recognize. When you're done, come back to this article.

Franchising Myth Two: In Business for Yourself but Not by Yourself

Posted Wed, 2013-03-27 02:21 by Robert Purvin

Many prospective franchise owners are attracted to the concept of buying a franchise because they believe it combines the freedom of owning a business with the safety of a benevolent guiding hand. Franchisors cultivate this concept. The catch phrase of the International Franchise Association is “In business for yourself, but not by yourself!”

Franchising Myth One: Franchises Are Safe Investments

Posted Wed, 2013-03-13 07:23 by Robert Purvin

Perhaps the most common and pervasive franchise myth is that franchising per se is a safe investment. Fed by a steady diet of industry hyperbole, the conventional wisdom that feeds this myth contends that when you buy a franchise you are investing in a proven brand and an established business system that will virtually guarantee business success.

Franchisors, Negotiate Agreements Up Front or Risk Repaying Later

Posted Thu, 2013-02-21 06:12 by Bob Snelling

Franchisors that elect not to negotiate franchise agreements up front with franchisees run the risk of negotiating contracts forever. "You can pay me now or you can pay me later."

Understanding Item 20 of a Franchise Disclosure Document

Posted Fri, 2013-01-18 08:48 by W Michael Garner

If you're thinking about purchasing a franchise, pay close attention to the franchise disclosure document (FDD)—the large document that contains disclosures about the franchisor and franchise system. 

Keeping Your Franchise Search Options Open

Posted Thu, 2012-08-30 16:11 by Mike Sheehan

One of the most important lessons that I've taught my daughters is that it's always better to have options in the pursuit of any goal. Many times during my career I have applied for jobs that I wasn't entirely sure I wanted. But I always wanted to be the one in the position to say no.

If Buying a Franchise, Don’t Go It Alone!

Posted Wed, 2012-08-15 17:59 by Ed Teixeira

There continues to be a number of individuals that purchase a franchise without the benefit of professional advice. It can be the biggest mistake they will ever make.

The ABCs of FDDs: Items 5 through 7

Posted Mon, 2012-06-25 13:18 by Mike Sheehan

This is the third in a series of articles for prospective franchisees that discuss the components of a franchise disclosure document.

What's Wrong With Franchising in 2012!

Posted Mon, 2012-01-09 17:25 by Robert Purvin

What’s wrong with franchising in 2012? Perhaps I would invoke the words of Charles Dickens and assert that franchising is experiencing “the best of times and the worst of times."

Buying a Franchise? Why I Wrote a Manual

Posted Sat, 2011-10-08 05:08 by Ed Teixeira

I often considered writing another book about franchising and was undecided whether it would be a re-write of my previous book, Franchising From the Inside Out.