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Log In / Register | Apr 21, 2014

What Came First, the Consumer or the Brand?

It was David Ogilvy who said, "Consumers don't say what they think and they don't do what they say." And he was right about that. At least most of the time.

Chick-fil-A Stealthily Upgrades to Healthier Food

Chick-fil-A has implemented healthy ingredients but done so stealthily so consumers wouldn't focus on the changes.

McDonald's Best for Value, Service, Customers Say

A recent survey of American restaurant patrons shows that when it comes to what factors influence which quick-service restaurants get visited the most, value is tops (58%), then convenience (57%

Wendy’s Has Fastest Drive-Thrus, Chick-fil-A the Friendliest

Wendy's Drive-thru time is #1 fastest
Photo: Blue MauMau

DUBLIN, Ohio — An annual national survey of drive-thru performance finds that Wendy's continues to have the fastest drive-thru performance in 2012.

Does Boston's Mayor Have Foot in Mouth Disease?

The position of Mayor Menino is patently wrong and indefensible and now he is back-tracking.

Ching, Chong, Bring Wrath on Chick-fil-A

Chick-fil-A management felt called upon to fire one its young cashiers because she used the Chinese names of "Ching" and "Chong" on two receipts she gave to Asian customers without asking their names beforehand. 

Chick-fil-A Leads in Store Sales & EBITDA

2010 Average EBITDA% for a chicken QSR
Source: Pacific Management Consulting Group

Here are US average annual sales (AUV) and estimated average store level EBITDA as a percentage of sales for select chicken quick service restaurant brands in 2010 as collected by our firm.

Analysis Gives Grim Outlook for Yum Franchisees

Goldman Sachs chart of Yum franchises declining
Yum U.S. franchise closures accelerate, Chart: Goldman Sachs, Yum data

NEW YORK – Goldman Sachs, hired as a financial advisor by Yum Brands, Inc. (NYSE: YUM), released an in-depth analysis of the fast food chain’s prospects in the developed world. And it isn’t pretty.

Analyst: Chick-fil-A Will Surpass KFC

A seasoned restaurant analyst says that Chick-fil-A, the number two chicken fast-food chain, will surpass KFC in the next 10 years.