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Log In / Register | Dec 19, 2014

What Came First, the Consumer or the Brand?

It was David Ogilvy who said, "Consumers don't say what they think and they don't do what they say." And he was right about that. At least most of the time.

Can You Believe What Consumers Say?

For years now we’ve pointed out the fact that what consumers say they think and what they really think are very, very often two different things.

Dunkin’, Franchisee-Owned Supply Chain Call New Deal Win-Win

Massachusetts-based distribution and supply chain center owned by Dunkin' franchisees
CEO Bruce at a franchisee-owned distribution center, photo/DCP

BELLINGHAM, Mass. — "The value to the franchisee community is immense and cannot be understated." Those words from a long-time Dunkin' Donuts franchise owner only begin to describe the historic impact of the recent deal, which created a national franchisee-owned distribution cooperative—the National DCP—and spawned a new agreement with franchisor Dunkin' Brands (DBI).

Dunkin' Wants Criminal Acts Reported Fast

This auditorily-gifted owl has just overheard that Dunkin' Donuts' Chief Operating Officer, Paul Twohig, has brought up a news clipping on Blue MauMau, Dunkin' Employee Gives Extra Sugar.

Franchisees Paint Grim Scenes of Dunkin'

Former Dunkin' franchisee Irwin Barkan and New York attorney Paul Steinberg give testimony to Massachusetts lawmakers on Dunkin' franchising practices
Former franchisee Irwin Barkan and NY attorney Paul Steinberg testify

BOSTON — Franchisees painted a grim picture of franchisor Dunkin' Donuts for legislators at the Massachusetts State House in Boston. 

Author Says He Was Dunk’d into Franchising Undertow

Dangerous Current

WAITSFIELD, Vt. — A veteran franchise owner of supermarkets, UPS Stores and Dunkin' Donuts shops is publishing a rare tell-all story from the inside of a franchise.

Franchisors Numbers Down in Vegas

Las Vegas — The International Franchise Association and its members kick off its 51st annual convention today in Las Vegas, Nevada.

Behind the Counter: Untold Story of Franchising

CNBC airs Behind the Counter: The Inside Story of Franchising on Wednesday
Dog bliss at a Camp Bow Wow?, photo/CNBC trailer

Englewood Cliffs, NJ  — CNBC will air its hour-long look at franchising, in  "Behind the Counter: The Untold Story of Franchising." Reporter Darren Rovell takes an inside look at franchising, not an easy feat, and reveals the surprising realities.

Dunkin' Franchisee Seeking City Funds to Open Shop

A Birmingham Dunkin' Donuts franchise has tapped into the local city council for financing.

Franchisor Dunkin' Purchases Bankrupt Las Vegas and Buffalo Restaurants

CANTON, Mass.—CEO Nigel Travis of Dunkin' Brands Inc.