Franchise marketer and online publisher Sean Kelly thinks that the cause of much of franchising’s conflicts is that sellers recruit too many franchisees who don’t like taking orders.
KFC is being eaten by its competitors, and it is struggling to figure out how to stop it.
"Valentines at Waffle House is becoming ‘the reservation’ to get for the truly romantic couples," says the Georgia-based franchisor.
Effective customer retention can make your business more profitable.
If you're a franchisee, you're probably already doing some local marketing -- even if it's just listing your business in the local Yellow Pages. Think additional advertising
Balihoo to provide a comprehensive Local Marketing Automation platform to Quiznos franchise owners to translate national marketing strategy into consistent and effective local execution.
Latest Balihoo release delivers a simplified, consolidated marketing platform that allows distributed marketers to plan, customize, execute and report on local marketing activities across all marketin
So here we have it; The Five Week Franchise Research Plan, the ‘KISS’ principle to researching a franchise investment - Keep It ... Simple Sucker.
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