As the publisher of three annual books on franchising and the manager of eight websites that deal solely with franchising, the World Franchising Network has long been fascinated with the increasingly favorable trend among franchisors to provide Financial Performance Representations (Item 19s) in their Franchise Disclosure Documents (FDDs).
Positive information about a specific business opportunity on the Internet is readily available and easy to find. But as a potential franchisee, affiliate or licensee, it is crucial to have a clear understanding of the risks and so learn the bad as well as the good.
This is the second of five articles in the series, The Internet and the Franchise Industry, How an industry misused the Internet. This describes the history of Internet communications in the franchise industry and suggests ways to improve the current situation.
This is the first of five articles that comprise a White Paper titled The Internet and the Franchise Industry; How an Industry Misused the Internet. This paper describes the history of Internet communications in the Franchise Industry and suggests ways to improve the current situation.