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Be Likeable Says Red Mango Founder

Red Mango's David Kim (center)
Franchisees Dave and Jen Rothberg with founder Dan Kim (center)

DALLAS – How do you bring an international brand to the U.S., open more than 170 franchised stores in a credit crisis, win loyal customers for repeat business across North America, and earn the #1 Zagat rating in today's economy? "Be likeable," answers Dan Kim, founder and chief concept officer of Red Mango Inc.

A Network Designed to Hear

chief operating officer Bill Dunn and chief customer officer Scot Crain of franchisor Auntie Anne's

PODCAST — Soft pretzel chain Auntie Anne's is engaged in a franchisee love affair. Satisfaction among its 300-plus franchise owner-operators is second to none in franchising.

5:01 minutes (2.01 MB)