In 2009 the average hotel participating in PKF Hospitality Research's (PKF-HR) Trends in the Hotel Industry survey suffered a staggering 35.4 percent decline in net operating income (NOI).
After suffering through record-breaking declines in revenues and profits during 2009, it is not surprising that U.S. hoteliers were a bit conservative when preparing their operating budgets for 2010.
1.5 Million more jobs will likely result in greater lodging demand and raised hotel profits from the newly passed tax plan. After suffering through the all-time worst year of performance in 2009, U.S. hotel owners and operators are eager for growth.
As we enter 2010, words like, “economic downturn” and “recession” are still lingering in everyone’s minds. The service industry among others was significantly impacted by the events commencing in the fall of 2008 and unfortunately, hotel spas were not immune.
In the December 2008, the National Bureau of Economic Research (NBER) made the official proclamation that the U. S. entered an economic recession in December 2007. As is sometimes the case, U.S. hoteliers began to feel the pain well before most other businesses.
In 2009 the average hotel participating in PKF Hospitality Research's (PKF-HR) Trends in the Hotel Industry survey suffered a staggering 35.4 percent decline in net operating income (NOI). 
