Last week I attended the Retail Business and Technology Expo in London. It’s the second year of the show. Their strategy to drive traffic appears to be paying off – registered attendees were reportedly up significantly.
Retailers' focus on new business intelligence and analytic capabilities highlights the importance of getting information faster with a greater focus on evaluating the entire value chain from source to consumption
There has recently been a lot of buzz about Taco Bell's QR Code promotion with MTV. This is often pointed out as a great example of a fast food or franchise business using QR Codes but my impression is that most franchise owners are local business people and the Taco Bell-MTV promotion is a better example of two national brands teaming up on a national campaign.
Everyone’s talking about Social Media these days. Obviously, we can’t ignore communities of a half-billion people or more that talk to each other, share recipes, product successes, failures, and preferences.
I have been tempted to declare this year the “Year of Retail Relevancy.” Retailers are getting a better picture of customer behavior in their stores, thanks to more technology touchpoints that can capture what consumers are up to, including consumers’ personal devices.