Last week I attended the Retail Business and Technology Expo in London. It’s the second year of the show. Their strategy to drive traffic appears to be paying off – registered attendees were reportedly up significantly.
Retailers' focus on new business intelligence and analytic capabilities highlights the importance of getting information faster with a greater focus on evaluating the entire value chain from source to consumption
There has recently been a lot of buzz about Taco Bell's QR Code promotion with MTV. This is often pointed out as a great example of a fast food or franchise business using QR Codes but my impression is that most franchise owners are local business people and the Taco Bell-MTV promotion is a better example of two national brands teaming up on a national campaign.