Social media and brand awareness creates unique problems for a franchise system, the well understood division of national and local advertising has to be revisited. One important question is, should every franchisee own it's own website?
Fusilli is less twisted than Vapiano's business structure.
Franchisee ideas become the property of the franchisor, ruled the 8th Circuit Court of Appeals. And if the franchisee complains, that is a breach of the franchise agreement.