Log In / Register | Feb 7, 2012

Targeted Marketing Needed for Teens

CHICAGO — Tweens and teens influence the decision making of their friends and families, playing a large role in their dining choices.

To Reach Goals Pizza Patron Changes Product, Price

Pizza Patron 12 inch pizza
12 & 15 inch pizzas are today featured on Pizza Patron's web page

Dallas-based Pizza Patron reverse engineered what it would take to bring up franchisee gross margins by 9 percent, reduce food costs 3 percent and raise sales 3 percent.

Should Every Franchisee Own Its Website?

Social media and brand awareness creates unique problems for a franchise system, the well understood division of national and local advertising has to be revisited. One important question is, should every franchisee own it's own website?

Brand and the Cost of Promotions

It seems gratuitous to write up my own panel session from Shop.org, but as I was moderator and not speaker, I think I have a little bit of leeway.

Burger King Shakeup, Chidsey Leaves

Burger King announced that former CEO John Chidsey will step down, effective April 18, as co-chair of Burger King Holdings, according to Florida Business Journal.

Court Grants KFC Franchisees Final Authority on Advertising

LOUISVILLE, KY – A Delaware court handed down its final order today granting judgment to the National Council and Advertising Cooperative (NCAC), stating KFC Corporation does not have the sole authority over advertising. 

Aussie Franchisee Satisfaction Awards

SurveysThe 10Thousand Feet online survey of Australian franchisees indicates a 4 percent satisfaction improvement from the sector.  Franchisee optimism is also said to be on the rise while 70% of franchisors anticipate an increase in franchisee recruitment in 2011. 

What to Do with Media Coverage

A trade publication used a quote by you for one of its articles.  Better yet, you’re one of the featured experts quoted in the article. Now what?

Flat Bottomed KFC Girls

LOUISVILLE, Ky. — Hooter’s has their focus on big-chested women. Now KFC, the home of the 540 calorie Double Down, the caloric equivalent of a McDonald's Big Mac, is staking out its territory by emphasizing flat bottomed girls.