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Log In / Register | Apr 25, 2014

Which Brands are Most Patriotic?

With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and cue the marching bands.

Why Taco Bell’s Ronald McDonald Ads Are Off

Photo from Taco Bell commercial

A professor of marketing at the University of Southern California asks – Has Taco Bell lost its mind when it comes to its Ronald McDonald commercials? (See commercial below.)

Most Loyal Fans In Baseball

Last week the cry of “Play Ball” echoed across the nation, and baseball fans cheered. Some just louder than others. Normally, we would have released the results of our 22nd annual Brand Keys Sports Fan Loyalty Index before the first pitch.

Who Owns the Customer Experience in Retail?

I had the opportunity to present to a technology company’s advisory board, a table full of eight or nine different retailers, representing the full breadth of retail verticals and sizes. I ran through the current state of omni-channel, expecting to breeze through the first few and delve deeper into topics like the future of the store. That was not to be.

Odds for Academy Award and Ad Winners

The 86th Academy Awards being broadcast this Sunday, March 2nd often ranks as the second-most viewed TV event of the year. Last year viewership was up about 3 percent year-over-year.

Want to Make More Dough? Engage Like Domino's Pizza

How can I ignore this USA Today article, Eat McDonald’s for Three Months and Lose 37 Pounds?  It contains a few of the threads that tie together all the stuff that people are saying about diet and fast food.

Here are the bits that appealed to me:

2014's Top 10 Brands at Better Meeting Customer Expectations

In this century it’s a sure thing that what delights consumers today will be expected tomorrow. And if not tomorrow, very shortly after tomorrow.

Super Bowl Ad Engagement Playbook: Who Will Win, Lose or Draw?

It turns out not all TV programs are right for all brands – no matter how super they are in attracting an audience. Not even if it turns out to be the Super Bowl itself. Findings from the Brand Keys 12th annual Super Bowl Engagement Survey shows that when it comes to winning, only half of this year's Super Bowl XLVIII's advertisers will score big based on their big investments.

A Love Song To Mr. Sears & Mr. Roebuck, They Could Use One About Now

For nearly 100 years Sears & Roebuck, the dynamic duo of marketing, was America’s greatest retailer and consumers loved them. Even sang love songs about them. Hard to believe today?

How the Top Five Brands Win Customer Loyalty

Chris Malone, Managing Partner of Fidelum Partners and author of The Human Brand, talks with The Street about how the best brands tap into the customer's subconscious to convey a winning combination of "warmth and competence".