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Which Brands are Most Patriotic?

With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and cue the marching bands.

Donut Make This Mistake; Values Are Always Category-Specific

If you have followed the McDonald's debacle for the past year you cannot have missed the fact that the company woke up late to the fact that consumer values had shifted. Away from fat/salty/fast/dollar-menu food to brands that were seen to offer healthier, fresher, natural, more customized food. And consumers were actually willing to pay more for that.

2015's Top 50 Greenest Brands

Today is the 45th anniversary of Earth Day. Its celebration comes with the hopes of tens of millions of people that this is the moment in history where equilibrium between sustainability and economic growth is realized. According to the experts, to do that, everyone – including brands – have to commit to a low carbon future.

America’s Least Engaging Brands, 2015

This past January, Brand Keys announced the top brands that 36,605 US consumers found to be most emotionally engaging. That meant consumers saw those brands as best meeting their very high expectations.

McDonald’s “Pay with Lovin’” Ranked Super Bowl 2015’s Best Commercial

Budweiser puppy and Clydesdale horse commercial was popular among viewers
Budweiser's puppy & horse commercial ranks second. photo/YouTube

MOUNTAIN VIEW, Calif. —According to television advertising analytics firm Ace Metrix, McDonald's one-minute "Pay with Lovin'" commercial was the top-scoring ad of Super Bowl 2015.

In Super Bowl Advertising, Emotional Engagement Always Beats Entertainment

Fewer than half of Super Bowl XLIX's advertisers will score big on their considerable investments, according to the 13th annual Super Bowl Ad Engagement Survey conducted by Brand Keys.

Predictive Metrics Only Work If They Actually Predict Something!

If that sounds self-evident, before you go, “well, duh,” think about this: Many companies talk the talk about "prediction" and "predictive metrics" and how everything from neuroscience measures to keeping tabs on tweets, scoring social network shares, and listing ‘likes’ are predictive and can accurately forecast consumer behavior.

Email Marketing Should Be a Priority for Small Business Owners

Regular email can be a great way to keep in touch with customers who may otherwise forget about you or think of you much less often.

Brand Engagement Trends for 2015

When it comes to trends and the future, there are three kinds of marketers. Those who let it happen. Those who make it happen. And those who wonder what happened!