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Log In / Register | Mar 20, 2010

Burger King Pushes Industry Practices, Seeks to Force Franchises Into Mandatory Pricing

Posted Sat, 2010/01/23 - 21:53 by Lionel Hutz PA

Burger King continues to push the envelope when it comes to requiring franchisees to accept their burger prices, or else.

Vantage Hospitality CEO Roger Bloss Named to HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing

Posted Wed, 2010/01/20 - 15:05 by Press Release

(CLEVELAND, January 20, 2010) – Vantage Hospitality Group is proud to announce that President and CEO Roger Bloss has been selected to Hospitality Sales & Marketing Association

Franchisees Sue KFC to Retain U.S. Marketing Control

Posted Wed, 2010/01/13 - 19:09 by Janet Sparks
A Kentucky Grilled Chicken poster outside a central Kentucky KFC
KFC franchise prominently displays a grilled chicken poster. photo/bmm

WILMINGTON, Delaware – The KFC National Council and Advertising Cooperative, Inc. (NCAC) filed a lawsuit last week against the world’s most popular fried chicken chain after KFC's corporate office made a number of marketing blunders in promoting a new product, Kentucky Grilled Chicken, without authorization.

How Much Is Your Franchisor's Promotion Really Costing You?

Posted Fri, 2009/11/13 - 00:01 by Don Sniegowski

Fast food franchises pay around 12% of sales in royalties to franchisors but they are the ones who bear the expense of a promotion’s costs, in which the price point is dictated by the franchisor.

Are Discounts and Freebies Working?

Posted Wed, 2009/08/05 - 14:42 by Don Sniegowski
Denny's Grand Slam Giveaway
Lines in February for a free meal at a California Denny's, photo/vurnman

Dunkin' Chairman Doesn't Like Donuts

Posted Tue, 2009/08/04 - 00:48 by Oscar P Hoot
Foot In Mouth Statue, U.K.
Foot-in-mouth statue, Rufford Park, U.K., photo/g-hat

Discounts Aren't Bringing Customers or Profits

Posted Sat, 2009/07/25 - 23:24 by Mr. Blue MauMau

McDonald’s is heating up the coffee wars with an offer of a free mocha coffee on Mondays until August 3. Nor is McDonald’s alone. Many restaurant chains are offering heavily discounted products during tough times to woo customers and possibly gain market share from competitors.

Chef Claims to Discover KFC Secret Recipe

Posted Sat, 2009/07/25 - 11:20 by Lionel Hutz PA

In years long struggle to uncover the eleven herbs and spices of Colonel Sanders’ recipe, Ron Douglas says he’s unraveled KFC’s highly guarded secret. And he’s just published the recipe in his book, "America's Most Wanted Recipes".

balihoo's picture

Integrated Local Marketing for Franchises

Posted Thu, 2009/07/23 - 11:49 by balihoo

As a franchise owner, you're probably already doing local marketing.  You've got an ad in the Yellow Pages, you sponsor a local PeeWee Soccer team, and you take out an ad in the local paper when you're about to have a sale.  Maybe you've even done a direct-mail campaign, or aired an ad on local radio.  You're all set, right?