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Log In / Register | Nov 28, 2014

Mobile Phones and Store Shelves

Next week I'm presenting at the Mobile Marketing and Commerce Forum (MMCF), put on by Internet Retailer, on the specific topic of how web-only retailers can use mobile to compete at store shelves. I put my finishing touches on the presentation yesterday, but I've had mixed feelings in developing the topic all along.

Personalization vs Relevancy

I have been tempted to declare this year the “Year of Retail Relevancy.” Retailers are getting a better picture of customer behavior in their stores, thanks to more technology touchpoints that can capture what consumers are up to, including consumers’ personal devices.

Griping about Your Business Is Now Easier

Customers are gravitating towards a new smart phone app that ranks the quality of the service they receive with a thumbs up or down for all to see.

Apple iPad To Push Mobile Revolution

McGraw-Hill’s publisher, Terry McGraw, revealed on Tuesday’s CNBC that the rumors of the Apple tablet are true and that 95% of their publications are ready for it.