Log In / Register | Feb 9, 2012

KFCs Secret Ingredient? Its Franchisees

The secret of KFC's success is not the secret herbs and spices that cover its chicken, although those are lip-smacking good. It's not the size of the chain, although it is huge.

Franchisees Sue KFC to Retain U.S. Marketing Control

A Kentucky Grilled Chicken poster outside a central Kentucky KFC
KFC franchise prominently displays a grilled chicken poster. photo/bmm

WILMINGTON, Delaware – The KFC National Council and Advertising Cooperative, Inc. (NCAC) filed a lawsuit last week against the world’s most popular fried chicken chain after KFC's corporate office made a number of marketing blunders in promoting a new product, Kentucky Grilled Chicken, without authorization.