Today's news for the franchise & small biz owner

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Forty Percent Loyal to Favorite Restaurant Regardless of Promotions

Loyalists versus Bargain Hunters
Question: Which of the following best describes you?
NPD: Loyalists vs Bargain Hunters at restaurants
Source: The NPD Group/ How Consumers Choose to Eat Out

CHICAGO —More than forty percent of consumers say they are loyal to their favorite restaurants and will go there whether or not the establishment has a promotion, reports market researcher The NPD Group.

The New Normal in Foodservice?

Remember the recession in the early 1990′s? It was short and deep and was dubbed the “white collar” recession since the job cuts during it and the subsequent “re-engineering” fad resulted in a greater share of white collar job cuts than previous recessions had.

Gluten Avoiders Reach New High in 2013

  "I'm trying to cut back/avoid gluten in my diet."
NPD Tracks Gluten Avoidance
Source: NPD Group/Dieting Monitor, 52 week year ending Jan. 30, '13

CHICAGO —As of this January about a third of U.S. adults say they want to cut down or be free of gluten in their diets, the highest percentage making this claim since market researcher The NPD Group, began asking the question in 2009.

Restaurants Must Build Customer Loyalty

Data: The NPD Group/Planning for Growth in the New Normal Marketplace

CHICAGO — With little to no growth forecasted for the restaurant industry over the next several years and consumer frugality being the "new norm," restaurants will need to cater to the needs of their cost-conscious customers to build loyalty and enhance value, according to market researcher The NPD Group.

Convenience Store Food Profits to Grow

CHICAGO—Foodservices are increasingly becoming convenience stores' most profitable category as gas and tobacco revenues fall, says foodservice researcher Technomic.

Second Quarter Continues 4 Year Full Service Restaurant Visit Losses

Source: The NPD Group/CREST® and CREST OnSite®, quarter ending June

CHICAGO — Consumers pulled back from visits to midscale and casual dining restaurants in April, May, and June, continuing a four-year streak of visit losses for the full service segment.

Beverage-Only Becomes Growth Opportunity

Source: NPD Group/Expanded Beverage Service, 10/2011-3/2012

CHICAGO — As consumers manage restaurant checks by cutting back on beverages and ordering food-only at main meals, restaurant chains are driving incremental beverage-only occasions at other times during the day through the introduction of new beverages and beverage marketing efforts.

Lots of Morning Eatin’ and Drinkin’

Breakfast at Burger King

CHICAGO — From ages two onwards, American consumers fuel themselves for the day with a variety of eating and drinking occasions from the time they awake in the morning until 11 a.m., according to a recently published morning meal study by a leading market researcher.

Restaurant Chains Grow, Indies Shrink

3 year restaurant unit change
Data: The NPD Group

CHICAGO — The total number of restaurant establishments dropped in the fourth quarter of 2011 from a year earlier says a prominent restaurant researcher.

Denny’s Sees Same-Store Sales Turnaround

Pensacola, Florida Denny's
A Denny's at Pensacola, Florida. photo/Denny's Corp

SPARTANBURG, S.C. — Denny's Corporation reported on Wednesday a rise in same-store sales and restaurant locations in 2011. Samestore sales grew 0.7 percent in 2011, a welcome relief compared to a 3.6 percent drop in 2010.