Benjamin Lawrence, assistant professor of food and beverage management at Cornell University's School of Hotel Administration speaks about how franchisors can short circuit independent franchisee associations from fully developing.
Franchisees are upset that they will have a second taste of McDonald's Mighty Chicken Wing dud. The franchisor needs to get rid of the giant sized portion that was left from its original 50 million pounds of chicken bought for its limited time offer in fall.
The industry and its journals do not like to talk about fast food mass shootings but it exists. It is a problem that doesn't confine itself to just malls, movie theaters, Navy Yards, schools or streets.