SEATTLE – On Sunday evening Jeff Bezos, CEO of multinational e-commerce company Amazon.com (NASDAQ:AMZN), said on CBS News' 60 Minutes television show that his firm is experimenting with delivering its products using drones.
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm
Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.
SAN FRANCISCO—The country's largest restaurant franchisee, Flynn Restaurant Group, announced today the acquisition of 62 Taco Bell and other Yum Brands restaurants for an undisclosed amount on August 21.
NEW ORLEANS – Franchisee Larry Lundy finally received some good news this summer. It was not from his doctors treating his cancer or chronic myelogenous leukemia. It was from a judge ruling on Pizza Hut’s three-year litigation against him, in trying to take over his forty restaurants in Louisiana.
Demolition Man scene, all restaurants converted to Taco Bell
Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?