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Log In / Register | Nov 28, 2014

What Came First, the Consumer or the Brand?

It was David Ogilvy who said, "Consumers don't say what they think and they don't do what they say." And he was right about that. At least most of the time.

Panera Takes New Tack in Its Commercials

Panera Bread just released today on YouTube a behind-the-scenes look at its newest commercials, built around the concept of "Live consciously. Eat deliciously." 

Restaurant Momentum: Six Standouts

The business press and Wall Street are focusing on signals of quarter to quarter sales momentum. There is no doubt that restaurant sales momentum cooled off from late 2011 and 2012, but its far from a disaster. We have settled into a new normality that is actually closer to 2010-2011 levels.

The Big Fast-Casual Chains Get Bigger

Five Guys Burgers and Fries leads sees the fastest growth in the burger category
Worker makes a Five Guys burger

CHICAGO — The big are getting bigger when it comes to fast-casual restaurants.

Pay Less for Franchising Companies

Mad Money's investment guru and founder of The Street, Jim Cramer, says: "Generally, we pay less for companies that rely on franchises to drive growth because franchising can really limit your upside."

Forbes Top 20 US Franchise Brands

From 3,500 franchise brands Forbes magazine has ranked the top 20 US franchises that it estimates offers buyers the best return on investment.

Panera Thrives during Downturn

Panera's upscale fast food restaurants are thriving in the downturn. Here's part of its recipe for success.

Zagat's Top Tasting Fast Food Franchises

Think owning a franchised fast-food joint that has the best tasting products is important?

2010’s Twenty Largest Fast-Casual Franchises

CHICAGO – The year 2009 was tough for a number of big fast-casual franchise chains.