Subway digital casting system. Photo c/o Real Digital Signage
Quick service restaurants McDonald's, Tim Hortons and Subway are rolling out digital signage. But in places where franchisees control national marketing and purchasing, the way they roll it out and think about it are different.
Every MBA student from time immemorial has been asked to memorize the following as soon as he starts school: “The purpose of a corporation is to maximize shareholder wealth.” On some levels it seems to be an indisputable axiom.
When one software company buys another, it is very rare to find a combination that doesn't result in some overlap or some pieces that come with the deal that just don't fit right into the vision of the combined footprint.
Social Networking builds brands. Whether or not a company experiences direct and measurable ROI from this brand-building exercise is still under debate, but last week I observed old and new ways retailers are building and re-building their brands.
Everyone’s talking about Social Media these days. Obviously, we can’t ignore communities of a half-billion people or more that talk to each other, share recipes, product successes, failures, and preferences.
Last week I attended the Digital Signage Expo in Las Vegas. In some ways, attending this show is very wearying. I feel like a lot of the things being said are the same things that were being said in 2005… and 2007… and would’ve been said in 2009 if everyone wasn’t busy hiding under their desks during the Great Recession.