I had the opportunity to present to a technology company’s advisory board, a table full of eight or nine different retailers, representing the full breadth of retail verticals and sizes. I ran through the current state of omni-channel, expecting to breeze through the first few and delve deeper into topics like the future of the store. That was not to be.
We wrote a column a while ago about how J.C. Penney, wasn’t a brand in the classic sense, if you defined that as a name imbued with some differentiating meaning. Oh, no differentiating just on price, which would more accurately make it a commodity.
Last week I attended the MMCF – Internet Retailer’s Mobile Marketing & Commerce Forum. I could attempt to organize everything I learned into some kind of story or structure and say that it all ties nicely together, but that would be really hard.