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Log In / Register | Feb 9, 2012

KFCs Secret Ingredient? Its Franchisees

Posted Sun, 2011/02/06 - 11:58 by Don Sniegowski

The secret of KFC's success is not the secret herbs and spices that cover its chicken, although those are lip-smacking good. It's not the size of the chain, although it is huge.

KFC Franchisees Win Flap over Ad Control!

Posted Fri, 2011/02/04 - 15:38 by Janet Sparks
Thinking of KFC while playing with an iPhone app: fried, not grilled. photo/InCase

LOUISVILLE, KY – A Delaware court has ruled in favor of franchisees and their advertising cooperative against KFC Corporation.

Franchisee Survey Released to Chagrin of KFC

Posted Thu, 2010/04/22 - 18:37 by Janet Sparks
Association of Kentucky Fried Chicken Franchisee survey
83% of KFC franchisees say marketing efforts not growing sales

LOUISVILLE, Ky. – The Association of KFC Franchisees (AKFCF) released the results of a systemwide survey showing franchisees are not happy with the direction of the brand.

Franchisees Sue KFC to Retain U.S. Marketing Control

Posted Wed, 2010/01/13 - 18:09 by Janet Sparks
A Kentucky Grilled Chicken poster outside a central Kentucky KFC
KFC franchise prominently displays a grilled chicken poster. photo/bmm

WILMINGTON, Delaware – The KFC National Council and Advertising Cooperative, Inc. (NCAC) filed a lawsuit last week against the world’s most popular fried chicken chain after KFC's corporate office made a number of marketing blunders in promoting a new product, Kentucky Grilled Chicken, without authorization.