The Franchise Owner's most trusted news source


Log In / Register | Dec 22, 2014

Retailers Send Mixed Signals to Customers on Mobile Payment

Tim Cook announced Apple Pay on September 9 as part of the introduction to the iPhone 6. Available only on the new hardware, it went live on October 20. By most accounts, it works well for those who use it. I’ve been unable to come up with any kind of transaction volumes, but with a total of only ten million iPhone 6’s in circulation, I suspect volumes are quite low.

The Endless Data Breaches

Home Depot is the latest retailer to experience a serious data breach. Consumers and retailers alike are no doubt asking, “Will it never end?” The short answer is, “Probably not.”

Sympathy for the Discount Devil

We hear the same thing over and over in our surveys: retailers’ business strategies are confounded by consumers’ continued price sensitivity. As much as retailers profess that they would love to ditch a constant downward spiral of promotions and deals in favor of more rational prices and competition based on products, quality, and service, they continue to rely heavily on said promotions in an apparently bottomless race to the bottom.

Addicted to Promotions

Last week I gave a webinar to a group of financial advisors and investor types on the transition to digital coupons, and I also spent a few minutes on the phone with a grad student in London who was exploring her options for a research project on customer loyalty. You wouldn't think that these two activities had much in common, but actually, they both had one single theme: promotion addiction.

Can Every Brand Tell a Story?

Two weeks ago I wrote about brand storytelling and started to break down what that really means.

Merchandising's Magic Bullet Syndrome

We’ve just recently released our annual Merchandising benchmark report, and with it, we’re starting to see a more focused picture of today’s merchant.

How Big Is Your Brand Story?

In July at the Omni-Channel Experience Forum, Jay Dunn presented on how retail marketers need to think like movies and TV shows when it comes to promoting their brands on all the digital channels that we use.

Before the Future Store Comes Strategic Discussion

I have a theory. It goes like this: retailers’ willingness to share about their challenges and strategies to address those challenges is inversely proportional to how obvious or public those strategies are.

My Evolving Mindset on the CEO as Rock Star

When politicians say their opinion on a particular subject has “evolved” you know you’re about to hear a complete flip-flop. I suppose it’s easier than saying “I was wrong.”

Employees Who Care

RSR has long sung the virtues of an empowered, knowledgeable workforce. It’s time to also sing the virtues of employees who care enough to do the right thing in a timely way.