In July at the Omni-Channel Experience Forum, Jay Dunn presented on how retail marketers need to think like movies and TV shows when it comes to promoting their brands on all the digital channels that we use.
I have a theory. It goes like this: retailers’ willingness to share about their challenges and strategies to address those challenges is inversely proportional to how obvious or public those strategies are.
PBS ran a documentary in the late 1990′s entitled “The First Measured Century”, where it described the phenomenal effort the United States undertook in the early 1900′s to begin measuring all kinds of things about Americans. (I highly recommend it.)
Last week I attended the MMCF – Internet Retailer’s Mobile Marketing & Commerce Forum. I could attempt to organize everything I learned into some kind of story or structure and say that it all ties nicely together, but that would be really hard.