Uh oh. McDonald’s may be repeating a history lesson that the company first taught in the mid-1990s when it stole the frozen yogurt market almost overnight.
CHICAGO —McDonald’s smoothie roll-out has been so successful that the firm announced it is canceling a promotional giveaway of the new fruit drink this week,
CHICAGO—Besides the coffee wars, maestro marketer McDonald’s is now igniting a nationwide smoothie war. It launched a nationwide rollout of $2.29 wild berry and strawberry banana smoothies with real fruit, yogurt and ice.
