Franchisors need to get on the social media bandwagon. Reports that measure social media indicate that its use continues to grow and that it's being used by more and more people.
Chefs are giving diners access to their kitchens through Twitter, tweeting about that evening's specials (sometimes with photos), talking shop or fielding questions.
Social Networking builds brands. Whether or not a company experiences direct and measurable ROI from this brand-building exercise is still under debate, but last week I observed old and new ways retailers are building and re-building their brands.
Everyone’s talking about Social Media these days. Obviously, we can’t ignore communities of a half-billion people or more that talk to each other, share recipes, product successes, failures, and preferences.
Researcher and customer experience consultant Bruce Temkin lists twenty brands in the travel and hospitality industry that are most susceptible to be dragged down by negative customer comments in social media sites like Yelp, Facebook or Twitter.
IRVINE, Calif. — Taco Bell launched a free taco offer on its Facebook page today to try to counter the negative fallout of a lawsuit saying there is little beef in the taco filling.
