CANTON, Mass. – Growth in same-restaurant sales for Dunkin' Donuts franchise owners in the United States came in at a disappointing 2 percent in its third quarter of 2014 compared to 4 percent for the same period last year. Sister company Baskin-Robbins recorded a stellar 5.8 percent in U.S. same-store sales.
With the weather being some of the hottest in decades, one might think that iced coffee sales would be going through the roof. But if Howard Schultz, founder and CEO of Starbucks, seemed a bit jittery, it wasn’t from too much caffeine.
The Wall Street Journal highlights a study conducted by market research firm CustomersDNA LLC. It finds that McDonald's coffee consumers are more loyal to the Golden Arches than the customers who frequent Starbucks and Dunkin' Donuts.