The Franchise Owner's most trusted news source


Log In / Register | Apr 16, 2014

Branding: Clueless Quiznos and Stale Sbarro

Quiznos world headquarters is in this tower in downtown Denver
Quiznos' former world headquarters before 2012 was in this giant downtown Denver tower. Smashburger's HQ is there now. Photo/Sparks

NEW YORK CITY – Restaurant franchisors Quiznos and Sbarro filed Chapter 11 bankruptcy last month. They hope to be restructured and out of insolvency soon. In understanding what happened to these franchising chains, Blue MauMau asked branding expert Robert Passikoff, founder and president of New York City-based Brand Keys Inc. about his take on the branding efforts of Quiznos and Sbarro.

What Came First, the Consumer or the Brand?

It was David Ogilvy who said, "Consumers don't say what they think and they don't do what they say." And he was right about that. At least most of the time.

Half-Mast for Nelson Mandela

A flag at half-mast to remember Nelson Mandela

Chick-fil-A in Kentucky flies flag at half-mast for Mandela.photo/bmm

Franchise owners throughout the country are remembering Nelson Mandela.

A Chick-fil-A quick service restaurant in Louisville, Kentucky flew the U.S. flag at half-mast in remembrance of Nelson Mandela. In another part of the country at a turnpike rest stop near Subway headquarters in Milford, Connecticut, a Dunkin' Donuts and Subway sandwich shop franchise (below) flew its flags at half-mast over the weekend upon news of the passing of South Africa's Nelson Mandela.

Are the New Burger King Healthier Fries an Oxymoron?

Health Fact: Some one 25 years old today will live 2.5 additional healthier years than a person born two decades ago. The nuance in that statement is the “healthier” part.

Subway's DeLuca Works from Hospital to Reverse Sales Softness, Franchisee Margins Down

Subway same store sales have been soft in 2013 to date. A new round of discounting, including $5 footlongs and buy one get one free 6 inch sandwich and drink coupons, will hit the market in September.

Three-Quarters of 2013 Super Bowl Ads from Franchisors

Super Bowl 2013, Franchise vs Non-franchise related TV Ads
Data: American Association of Franchisees and Dealers

PALM DESERT, Calif. — Super Bowl XLVII was a blowout for franchising firms as the industry dominated the game's television advertising. A commanding 74% of Super Bowl commercials were from companies that franchised.

McDonald's Best for Value, Service, Customers Say

A recent survey of American restaurant patrons shows that when it comes to what factors influence which quick-service restaurants get visited the most, value is tops (58%), then convenience (57%

Judge Vacates $8.4M Award, Orders Rehearing

PROVO, Utah — After an arbitrator awarded $8.4 million to franchisees of defunct Bajio Mexican Grill in restitution for being defrauded, a district judge ruled that the arbitrator’s award must be vacated and the issues re-arbitrated.

10 Fastest Franchising Chains that Made It through the Recession (with Baggage)

During the recession, Dunkin' became known for spying on its franchisees

In a who's who list of what this journal considers as some of the most abusive franchise systems over the past few years, Forbes lists the top franchise chains that have sold the most opened franchise units through the Great Recession. It throws in a few strong franchisors to help wash the soiled ones.

2010 Dysentery Outbreak At Subway Leads To Suits

41 lawsuits filed this week against a Chicago franchisee accuse him of bad sanitation causing widespread illness.