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Log In / Register | Apr 21, 2014

Three-Quarters of 2013 Super Bowl Ads from Franchisors

Super Bowl 2013, Franchise vs Non-franchise related TV Ads
Data: American Association of Franchisees and Dealers

PALM DESERT, Calif. — Super Bowl XLVII was a blowout for franchising firms as the industry dominated the game's television advertising. A commanding 74% of Super Bowl commercials were from companies that franchised.

FranAd Bowl 2013, Super Bowl XLVII Ads

Taca Bell's Grandpa Goes Wild commercial pre-released for Super Bowl 2013
Taco Bell's pre-released Super Bowl commercial, "Grandpa Goes Wild". photo from YouTube video

NEW ORLEANS — Super Bowl XLVII is starting up. It's time for Blue MauMau's annual FranAd Bowl, where Blue MauMau watches the commercials from franchisors.

FranAd Bowl 2013; Pre-Super Bowl Ads

NEW ORLEANS — It is Super Bowl Sunday, time for Blue MauMau's annual FranAd Bowl. This year two rival sports franchises are coached by brothers John Harbaugh of the Baltimore Ravens and Jim Harbaugh of the 49ers.

Rival Brothers and Teams Butt Heads at Super Bowl 2013

NPR's Mike Pesca joins PBS News' Jeffrey Brown to discuss what's at stake going into the upcoming Super Bowl in New Orleans on Sunday. The two coaches, brothers John Harbaugh of the Baltimore Ravens and Jim Harbaugh of the 49ers, will butt heads trying to outmaneuver the other.