Well perhaps not. Australia’s 10 Thousand Feet is off and running with the first of the 2011 franchisee satisfaction survey rituals. Wait a minute; they are concerned that some franchisors may be wary of a poor showing.
The conduct of the Massey and Griffith Universities survey from which the data was taken appears to involve more effort than I have seen in any previous Australian study and for New Zealand it is a first. Do the results line up with franchising’s global interpretations?
The 10Thousand Feet online survey of Australian franchisees indicates a 4 percent satisfaction improvement from the sector. Franchisee optimism is also said to be on the rise while 70% of franchisors anticipate an increase in franchisee recruitment in 2011.
A recent survey of Groupon promotions concludes that restaurants have the least favorable outcomes of the four largest business categories studied (restaurants, educational services, salons & spas and tourism, respectively), with 42 percent (20 out of 48) reporting an unprofitable outcome.
SPOOFBERRA, Australia - Spore, Spawn & Pawn predicts Australian franchise system numbers will mostly hold in 2010 after sailing through the global financial crisis mostly intact while predicting franchisor revenue growth will grow by 9.13% affording the opportunity to grow profit by 18.11%.