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Log In / Register | Nov 25, 2014

Sun Rises for Yum China, Night in America

LOUISVILLE, Ky. – Yum Brands Inc. (NYSE:YUM), with some 40,000 affiliated restaurants worldwide, reported on Wednesday its financial results for the second quarter ended June 14, 2014.

Yum Pins Hopes on New CEO Greg Creed, Chairmen Trinity

KFC sign
"Open 24 hours," shines a KFC sign in Shenzhen, Guangdong province, China. Photo/Steigerwald28

LOUISVILLE, Ky.— Yum Brands, Inc. (NYSE:YUM) announced that Taco Bell's CEO Greg Creed will become its chief executive officer on the first day of 2015. Yum's sitting chairman and chief executive officer David C. Novak will then become executive chairman.

As McDonald's Sales Slide, Franchisees Seek Action

A red convertable at a McDonald's drive-thru
There's not only a missing customer, but drive-thru speed has slowed at McDonald's. Photo by Thomas Hawk

OAK BROOK, Ill. – McDonald's Corporation last week announced disappointing results for its first quarter ending March 31, 2014. McDonald's same restaurant sales in the United States decreased 1.7 percent.

Why Taco Bell’s Ronald McDonald Ads Are Off

Photo from Taco Bell commercial

A professor of marketing at the University of Southern California asks – Has Taco Bell lost its mind when it comes to its Ronald McDonald commercials? (See commercial below.)

Taco Bell Now Testing Smart Phone Orders


An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.

AdAge Touts Taco Bell "Live Mas" Campaign

Doritos Cool Ranch poster in the window of a Taco Bell
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm

Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.

Taco Bell Sacks Kid’s Meals

Taco Bell Kid's Meal Discontinued
photo/Taco Bell

IRVINE – Taco Bell announced today that it will discontinue kid's meals and toys at its U.S. restaurants.

Science Fiction? Yum Says Taco Bell Will Double Sales by 2021

Demolition Man scene, all restaurants converted to Taco Bell

Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?

Taco Bell Says Shell-Licking Employee Broke Contest Rules

An employee of a Taco Bell franchisee licks the taco shells to show how much he loves their taste

IRVINE, Calif. – A spokesperson for Irvine-based Taco Bell Corporation says that the viral photograph posted of an employee licking a stack of tacos isn't what you think it is.

Photo Quickly Makes Employee's Face Infamous, Soils Taco Bell Brand

Employee allegedly licks Taco Bell taco shells

IRVINE, Calif. – Social media quickly went abuzz Sunday over a photo of a young man in a Taco Bell uniform that was posted on the company's public Facebook page.  It showed the employee licking a stack of taco shells.