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Taco Bell Tests Fast Casual

New Taco Bell Cantina restaurant in Wicker Park, Chicago, Illinois.

IRVINE, Calif.—Taco Bell is testing the waters of fast casual with a prototype it calls Taco Bell Cantina. The new concept will open in Chicago on September 22 and another will open in San Francisco this month. The open kitchen concept will serve alcohol, not have a drive-thru and aims to push digital technology in the ordering process.

Pizza Hut and Taco Bell Announce Partial Elimination of Artificial Ingredients

In an announcement adding to what may be a snowballing trend in restaurant chains, pushed by consumer demand, Yum! Brands' Taco Bell and Pizza Hut plan to do away with artificial flavors and colors in most of their menu items.

Sun Rises for Yum China, Night in America

LOUISVILLE, Ky. – Yum Brands Inc. (NYSE:YUM), with some 40,000 affiliated restaurants worldwide, reported on Wednesday its financial results for the second quarter ended June 14, 2014.

Yum Pins Hopes on New CEO Greg Creed, Chairmen Trinity

KFC sign
"Open 24 hours," shines a KFC sign in Shenzhen, Guangdong province, China. Photo/Steigerwald28

LOUISVILLE, Ky.— Yum Brands, Inc. (NYSE:YUM) announced that Taco Bell's CEO Greg Creed will become its chief executive officer on the first day of 2015. Yum's sitting chairman and chief executive officer David C. Novak will then become executive chairman.

As McDonald's Sales Slide, Franchisees Seek Action

A red convertable at a McDonald's drive-thru
There's not only a missing customer, but drive-thru speed has slowed at McDonald's. Photo by Thomas Hawk

OAK BROOK, Ill. – McDonald's Corporation last week announced disappointing results for its first quarter ending March 31, 2014. McDonald's same restaurant sales in the United States decreased 1.7 percent.

Why Taco Bell’s Ronald McDonald Ads Are Off

Photo from Taco Bell commercial

A professor of marketing at the University of Southern California asks – Has Taco Bell lost its mind when it comes to its Ronald McDonald commercials? (See commercial below.)

Taco Bell Now Testing Smart Phone Orders

An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.

AdAge Touts Taco Bell "Live Mas" Campaign

Doritos Cool Ranch poster in the window of a Taco Bell
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm

Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.

Taco Bell Sacks Kid’s Meals

Taco Bell Kid's Meal Discontinued
photo/Taco Bell

IRVINE – Taco Bell announced today that it will discontinue kid's meals and toys at its U.S. restaurants.

Science Fiction? Yum Says Taco Bell Will Double Sales by 2021

Demolition Man scene, all restaurants converted to Taco Bell

Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?