"Open 24 hours," shines a KFC sign in Shenzhen, Guangdong province, China. Photo/Steigerwald28
LOUISVILLE, Ky.— Yum Brands, Inc. (NYSE:YUM) announced that Taco Bell's CEO Greg Creed will become its chief executive officer on the first day of 2015. Yum's sitting chairman and chief executive officer David C. Novak will then become executive chairman.
There's not only a missing customer, but drive-thru speed has slowed at McDonald's. Photo by Thomas Hawk
OAK BROOK, Ill. – McDonald's Corporation last week announced disappointing results for its first quarter ending March 31, 2014. McDonald's same restaurant sales in the United States decreased 1.7 percent.
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm
Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.
Demolition Man scene, all restaurants converted to Taco Bell
Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?
IRVINE, Calif. – Social media quickly went abuzz Sunday over a photo of a young man in a Taco Bell uniform that was posted on the company's public Facebook page. It showed the employee licking a stack of taco shells.