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As Yum U.S. Restaurants Struggle to Grow, China Spinoff Hits Wall

KFC in ShenZhen, Guangdong province, People's Republic of China
KFC sign in Shenzhen, China (photo/Steigerwald28)

LOUISVILLE, Ky.—As its various brands struggle in the U.S. to grow same-restaurant sales, Yum Brands [NYSE:YUM] now has to cope with another issue. News has leaked that the Yum's China spinoff has stalled.

Big Restaurant Chains Grow Sales by 5% in 2015, Fast-Casuals Double That

Jimmy John's store front after the rain
(photo/bmm)

CHICAGO—In 2015 the 500 biggest restaurant chains accelerated sales growth in the United States to a 4.9 percent increase for the group as a whole, totaling an estimated $288 billion in sales.

Taco Bell Tests Fast Casual

New Taco Bell Cantina restaurant in Wicker Park, Chicago, Illinois.

IRVINE, Calif.—Taco Bell is testing the waters of fast casual with a prototype it calls Taco Bell Cantina. The new concept will open in Chicago on September 22 and another will open in San Francisco this month. The open kitchen concept will serve alcohol, not have a drive-thru and aims to push digital technology in the ordering process.

Pizza Hut and Taco Bell Announce Partial Elimination of Artificial Ingredients

In an announcement adding to what may be a snowballing trend in restaurant chains, pushed by consumer demand, Yum! Brands' Taco Bell and Pizza Hut plan to do away with artificial flavors and colors in most of their menu items.

Sun Rises for Yum China, Night in America

LOUISVILLE, Ky. – Yum Brands Inc. (NYSE:YUM), with some 40,000 affiliated restaurants worldwide, reported on Wednesday its financial results for the second quarter ended June 14, 2014.

Yum Pins Hopes on New CEO Greg Creed, Chairmen Trinity

KFC sign
"Open 24 hours," shines a KFC sign in Shenzhen, Guangdong province, China. Photo/Steigerwald28

LOUISVILLE, Ky.— Yum Brands, Inc. (NYSE:YUM) announced that Taco Bell's CEO Greg Creed will become its chief executive officer on the first day of 2015. Yum's sitting chairman and chief executive officer David C. Novak will then become executive chairman.

As McDonald's Sales Slide, Franchisees Seek Action

A red convertable at a McDonald's drive-thru
There's not only a missing customer, but drive-thru speed has slowed at McDonald's. Photo by Thomas Hawk

OAK BROOK, Ill. – McDonald's Corporation last week announced disappointing results for its first quarter ending March 31, 2014. McDonald's same restaurant sales in the United States decreased 1.7 percent.

Why Taco Bell’s Ronald McDonald Ads Are Off

Photo from Taco Bell commercial

A professor of marketing at the University of Southern California asks – Has Taco Bell lost its mind when it comes to its Ronald McDonald commercials? (See commercial below.)

Taco Bell Now Testing Smart Phone Orders


An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.

AdAge Touts Taco Bell "Live Mas" Campaign

Doritos Cool Ranch poster in the window of a Taco Bell
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm

Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.