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Log In / Register | Apr 20, 2014

Taco Bell Now Testing Smart Phone Orders


An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.

AdAge Touts Taco Bell "Live Mas" Campaign

Doritos Cool Ranch poster in the window of a Taco Bell
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm

Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.

Taco Bell Sacks Kid’s Meals

Taco Bell Kid's Meal Discontinued
photo/Taco Bell

IRVINE – Taco Bell announced today that it will discontinue kid's meals and toys at its U.S. restaurants.

Science Fiction? Yum Says Taco Bell Will Double Sales by 2021

Demolition Man scene, all restaurants converted to Taco Bell

Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?

Taco Bell Says Shell-Licking Employee Broke Contest Rules

An employee of a Taco Bell franchisee licks the taco shells to show how much he loves their taste

IRVINE, Calif. – A spokesperson for Irvine-based Taco Bell Corporation says that the viral photograph posted of an employee licking a stack of tacos isn't what you think it is.

Photo Quickly Makes Employee's Face Infamous, Soils Taco Bell Brand

Employee allegedly licks Taco Bell taco shells

IRVINE, Calif. – Social media quickly went abuzz Sunday over a photo of a young man in a Taco Bell uniform that was posted on the company's public Facebook page.  It showed the employee licking a stack of taco shells.

FranAd Bowl 2013, Super Bowl XLVII Ads

Taca Bell's Grandpa Goes Wild commercial pre-released for Super Bowl 2013
Taco Bell's pre-released Super Bowl commercial, "Grandpa Goes Wild". photo from YouTube video

NEW ORLEANS — Super Bowl XLVII is starting up. It's time for Blue MauMau's annual FranAd Bowl, where Blue MauMau watches the commercials from franchisors.

FranAd Bowl 2013; Pre-Super Bowl Ads

NEW ORLEANS — It is Super Bowl Sunday, time for Blue MauMau's annual FranAd Bowl. This year two rival sports franchises are coached by brothers John Harbaugh of the Baltimore Ravens and Jim Harbaugh of the 49ers.

2012's Biggest Restaurant Stories

With the new year almost upon us, it's traditional to take a look at where we've been and where we're going.