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Yum Brands Promotes Gibbs, Creed and Skeans

LOUISVILLE, Ky. – Yum Brands, Inc. (NYSE: YUM) announced today that David Gibbs will be promoted to Global Pizza Hut chief executive officer on January 1, 2015. Gibbs, 51, who currently serves as president of Pizza Hut, U.S., will take over for Scott Bergren who will retire at the end of 2014.

Sun Rises for Yum China, Night in America

LOUISVILLE, Ky. – Yum Brands Inc. (NYSE:YUM), with some 40,000 affiliated restaurants worldwide, reported on Wednesday its financial results for the second quarter ended June 14, 2014.

Long John Silver's / A&W Franchisees Allowed Crucial Data from Yum

Long John Silver's
photo/bmm

LOUISVILLE, Kentucky – A judge has granted franchisees of a co-branded Long John Silver's/A&W restaurant franchise the right to proceed with new depositions of Yum Brands.

Yum Pins Hopes on New CEO Greg Creed, Chairmen Trinity

KFC sign
"Open 24 hours," shines a KFC sign in Shenzhen, Guangdong province, China. Photo/Steigerwald28

LOUISVILLE, Ky.— Yum Brands, Inc. (NYSE:YUM) announced that Taco Bell's CEO Greg Creed will become its chief executive officer on the first day of 2015. Yum's sitting chairman and chief executive officer David C. Novak will then become executive chairman.

Bobsledder Eats KFC Chicken Strips on the Go

Two-man team eats KFC Go Cup chicken strips while bobsledding
#HowDoYouKFC. Photo: Business Wire

LOUISVILLE, Ky. – Marketers with Yum Brands are using social media and traditional media to link together the Winter Olympics in Sochi, Russia and KFC's new Go Cup. KFC released a video of what it says is the first ever two-man bobsledding team that doesn't just man the sled but eats chicken at the same time.

Taco Bell Now Testing Smart Phone Orders


An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.

Fast Food Workers Strike! Industry Reacts

Labor demonstrations outside a McDonald's
A July fastfood strike in NYC. Photo by Annette Bernhardt

Spearheaded by the Service Employees International Union, fast food workers in American cities demonstrated on Thursday for higher wages. Workers want to raise the federal minimum wage from $7.25 to a whopping $15 per hour.

Yum! Brands Reorganizes U.S. and International Divisions

LOUISVILLE, Ky.—Yum! Brands, Inc. (NYSE: YUM) announced that on January 1, 2014, it will combine its international and U.S. divisions for KFC, Pizza Hut and Taco Bell.

Taco Bell Sacks Kid’s Meals

Taco Bell Kid's Meal Discontinued
photo/Taco Bell

IRVINE – Taco Bell announced today that it will discontinue kid's meals and toys at its U.S. restaurants.

Science Fiction? Yum Says Taco Bell Will Double Sales by 2021

Demolition Man scene, all restaurants converted to Taco Bell

Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?