LOUISVILLE, Ky. – Marketers with Yum Brands are using social media and traditional media to link together the Winter Olympics in Sochi, Russia and KFC's new Go Cup. KFC released a video of what it says is the first ever two-man bobsledding team that doesn't just man the sled but eats chicken at the same time.
Spearheaded by the Service Employees International Union, fast food workers in American cities demonstrated on Thursday for higher wages. Workers want to raise the federal minimum wage from $7.25 to a whopping $15 per hour.
Demolition Man scene, all restaurants converted to Taco Bell
Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?
The credit crisis that began in 2007 is driving many of the developing trends in the franchise industry. Franchisors are refranchising, providing financial incentives and funding support to franchisees and pivoting toward multi-unit franchisess, all at least partly in response to credit access issues.
Yum Brands has had to make difficult decisions of late. It just recently sold troubled A&W and Long John Silver's fast food chains. Now during the week of Thanksgiving, the franchisor conglomerate announces that its Taco Bell brand will cut 105 corporate jobs.