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Bobsledder Eats KFC Chicken Strips on the Go

Two-man team eats KFC Go Cup chicken strips while bobsledding
#HowDoYouKFC. Photo: Business Wire

LOUISVILLE, Ky. – Marketers with Yum Brands are using social media and traditional media to link together the Winter Olympics in Sochi, Russia and KFC's new Go Cup. KFC released a video of what it says is the first ever two-man bobsledding team that doesn't just man the sled but eats chicken at the same time.

Taco Bell Now Testing Smart Phone Orders

An older 2013 Taco Bell iPhone app

For two and a half years Taco Bell has been developing its own mobile ordering app for smartphones and is now beta testing it in Orange County.

Fast Food Workers Strike! Industry Reacts

Labor demonstrations outside a McDonald's
A July fastfood strike in NYC. Photo by Annette Bernhardt

Spearheaded by the Service Employees International Union, fast food workers in American cities demonstrated on Thursday for higher wages. Workers want to raise the federal minimum wage from $7.25 to a whopping $15 per hour.

Yum! Brands Reorganizes U.S. and International Divisions

LOUISVILLE, Ky.—Yum! Brands, Inc. (NYSE: YUM) announced that on January 1, 2014, it will combine its international and U.S. divisions for KFC, Pizza Hut and Taco Bell.

Taco Bell Sacks Kid’s Meals

Taco Bell Kid's Meal Discontinued
photo/Taco Bell

IRVINE – Taco Bell announced today that it will discontinue kid's meals and toys at its U.S. restaurants.

Science Fiction? Yum Says Taco Bell Will Double Sales by 2021

Demolition Man scene, all restaurants converted to Taco Bell

Faced with tough news from its other brands, Yum Brands tried to dazzle analysts last month, saying that Taco Bell will double domestic sales to $14 billion by 2021 and open 2,000 new locations. But why be so shortsighted?

Top Trends in Franchising

The credit crisis that began in 2007 is driving many of the developing trends in the franchise industry. Franchisors are refranchising, providing financial incentives and funding support to franchisees and pivoting toward multi-unit franchisess, all at least partly in response to credit access issues.

KFC Sizzles in Developing World, Fizzles in Rich

Yum Brands headquarters in Louisville
Sunset last weekend at Yum Brands' world headquarters in Louisville, Ky.

CEO of Yum Brands David Novak is watching his home turf wither away while robustly exploiting the restaurant brands' advantages abroad.

Taco Bell Serves Breakfast in the West

IRVINE, Calif. — Last Thursday Taco Bell launched the first items in its new breakfast platform. Eleven breakfast items ranging from 99 cents to $2.79 will be offered in 10 Western states.

Taco Bell Cuts Jobs

Taco Bell Corp, Top Work Places 2010
photo/taco bell website. company name added.

Yum Brands has had to make difficult decisions of late. It just recently sold troubled A&W and Long John Silver's fast food chains. Now during the week of Thanksgiving, the franchisor conglomerate announces that its Taco Bell brand will cut 105 corporate jobs.