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AdAge Touts Taco Bell "Live Mas" Campaign

Doritos Cool Ranch poster in the window of a Taco Bell
A Doritos Cool Ranch poster on the window of a Taco Bell, photo/bmm

Taco Bell saw a quantum marketing shift in 2012 from its food-as-fuel "think outside the bun" to its now "Live mas" tagline. Ad Age says the fifty-year old fast food test kitchen has launched a major marketing hit with its latest menu items and campaign.

KFC Loses $10M Salmonella Lawsuit

An 11 year old Sydney girl has won her case against KFC after a salmonella contaminated ‘twister’ left her with acquired spastic quadriplegia and a profound intellectual disability. Monika Samaan will spend the rest of her life in a wheel chair.

What Chardonnay Pairs With KFC?

Depends on whether it is Original Recipe or Extra Crispy.

Multiple Brand Franchisees

The road to success in franchising can be through multiple locations. But does it have to be by sticking with just one brand?

Potbelly Dishes Up Its First Franchise

Potbelly, founded in the north side of Chicago in 1977, now has over 200 restaurants in 12 states. All are company owned.

Movie Review: The Blind Side

Yum Brand franchisees Sean and Leigh Anne Touhy and Michael Oher at Academy Awards
Sean, Leigh Anne Tuohy & son Michael Oher at 2010 Academy Awards/YouTube

King Out, Canuck Stays

The Army will discharge the Burger King. As to Tim Horton? Don't ask, don't tell.

10 Biggest Restaurant Franchisees of '07

SALT LAKE CITY (Blue MauMau) - America's largest ten restaurant franchise owners by sales are ranked from a pool of hundreds of thousands of franchise owners.

Large Pizza Hut Franchisee Files for Bankruptcy

One of Pizza Hut’s largest franchisees, with dozens of restaurants in Ohio, West Virginia and Kentucky, filed for Chapter 11 bankruptcy protection last Wednesday, its second Chapter 11 filing in eight years.