Espresso Shots of Business Wisdom

Click on the play button above to watch/listen. Enjoy.

How does one foment change if one is but a single member of the Franchise Advisory Council, or worse, simply a single-unit franchisee who isn't in the Gold Circle? More like the mud circle. Here is a slideshow on the need for franchise participation, the dangers of group think, and being ostracized. It's about the wisdom of being comfortable zigging with ideas when the rest of the team is zagging. It is about organizational alignment in the franchise system. Of the head office being in touch and aligned with the realities of the front line. Of not getting cold as a franchise concept. And of your business not going under. Many in the franchising world will recognize the truth of this Starbuck's Espresso Shot of Business Wisdom as explained by John Moore of brandautopsy.com.