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Five Undercurrents of Grocerant Success in 2017

There are five undercurrents of growth that are driving the continued expansion of grocerant niche Ready-2-Eat and Heat-N-Eat fresh food. Foodservice Solutions has conducted in excess of 6,677 Grocerant ScoreCards. Non-client specific information garnered from those Grocerant ScoreCards during 2016 was the source for our findings.

The five undercurrents driving grocerant growth are:

  1. Increase in competition for share of stomach: Companies the ilk of EveryTable, New Seasons Market, Eat Fit Go, and Green Zebra Grocery.

  2. Expanded Mix and Match Meal Bundling : Restaurants the ilk of  Essen Slow Food Fast, Freshii, Moaz, Native Foods Café, Veggie Grill, Safeway, Publix, Rutter’s Farm Stores, Sheetz, and Wawa.

  3. Customization and or Personalization of menu items drive’s Gen Z and Millennial adoption. Without doubt retailers that edify there retail food brand are creating a platform for consumer convenient meal participationdifferentiation and individualization and customer adoption.

  4. Small plates, Bold flavors, and Portability: Takeout, TakeAway, and ToGo menu items sold in a restaurant, c-store, drug store, club store, furniture store, or grocery stores via a drive-thru, online, mobile, featuring authentic ethnic flavors regardless of the type of retail outlet for quick pick-up or delivery continue to drive adoption.

  5. Price : maybe Aldi said it best “Poor people must save, rich people like too”

Simply put Grocerant ScoreCards provide real-time customer relevance in our data dependent intelligence age according to our own Grocerant Guru. Do you understand the undercurrents of change driving foodservice growth in 2017?  Do you understand the importance of integrating consumer relevance into your brand messaging?

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About Steven Johnson

Steven Johnson's picture

Public Profile

Do you know who your competitors are today?  Do you know what they are selling? Do you know what your customers think of their food?  No? Well, maybe it's time to get a Grocerant Scorecard completed by the Grocerant Guru.

Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions® and a recognized food industry thought leader. Johnson excels at vertical brand and product positioning, marketing strategy and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity.  He can help place new products in non-traditional channels of distribution.

 With an emphasis in grocerant niche, his focus has been on better for you food that is fresh or prepared ready-2-eat and heat-N-eat.  He developed and implemented of the 5 P’s for food marketing for all retail foodservice companies, including chain drugstores, grocery stores, QSR’s and particularly C-store clients.

 During the past 15 years he has developed over 7.5 billion Dollars in avenues of new business revenue for clients and companies. His experience has focused primarily on C-level sales and brand  building opportunity with industry leading international companies including: The Procter & Gamble Company, Papa John’s International, Minnesota Mining & Manufacturing, Chi Chi’s, TGI Fridays, Fuddruckers,  Food.com, Technomic, The Hartman Group.

 Prior to Foodservice Solutions, Johnson worked for the US Department of the Navy, where he led the development of Parcheesi’s Pizza Pasta Plus for global roll out and implementation including the development of the first dockside mobile pizza kitchen for use by the US Navy during the first Gulf War.

Johnson holds a Master’s of Science in Food Marketing degree with distinction from Saint Joseph’s University and a Bachelor of Art degree from the University of San Francisco. He is a member of Beta Gamma Sigma, the International Business School Honor Society.  Johnson has received numerous awards including 3 EMMEY; Awarded by 3M for “Outside the box” thinking and team leadership. Food Marketing Award; Awarded by Saint Joseph’s University, Outstanding Service Award issued by the Boy Scouts of America.

Don't get trapped doing what you have always done. Position your company with the evolving consumer. Interested in learning how Foodservice Solutions 5P's of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? That's simple, call for Outside Eyes call the Grocerant Guru. Email Steve at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information. Visit us at Facebook.com/Grocerant, Linkedin.com/in/grocerant or tweet Steve at twitter.com/@grocerant.

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Franchise Consultant