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Log In / Register | Apr 22, 2018

Five Week Franchise Research Plan

So here we have it; The Five Week Franchise Research Plan, the ‘KISS’ principle to researching a franchise investment - Keep It ... Simple Sucker.Swayed by Marketers This is an example of the marketing to a specific target market that concerns me.  The gullible, naive and the lazy.  This is an example of the 'education' mostly available to prospective franchisees.

If a franchisee signs a contract on the basis of this type of information they deserve what they get.  But obviously those that do are a worthwhile market for ‘consultants’, brokers and franchisors. 

Does anyone understand why so many do the serious research after they sign a contract and find themselves in trouble?

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About Ray Borradale

Ray Borradale's picture

Public Profile

Over forty years experience in Small Business and more than twenty-five years in franchising operations as a franchisee and employed by three franchisors, mostly in operations.

I have dedicated more than ten years and over 15,000 hours in the pursuit of quality franchising and exposing franchisor abuse of franchisees while advocating for the introduction of franchise relationship Law and the levelling of the dispute processes between bigger business and small business.


Area of Interest
Franchise Operations