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Log In / Register | Dec 20, 2014

Five Week Franchise Research Plan

So here we have it; The Five Week Franchise Research Plan, the ‘KISS’ principle to researching a franchise investment - Keep It ... Simple Sucker.Swayed by Marketers This is an example of the marketing to a specific target market that concerns me.  The gullible, naive and the lazy.  This is an example of the 'education' mostly available to prospective franchisees.

If a franchisee signs a contract on the basis of this type of information they deserve what they get.  But obviously those that do are a worthwhile market for ‘consultants’, brokers and franchisors. 

Does anyone understand why so many do the serious research after they sign a contract and find themselves in trouble?

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