In America consumers who want to lose weight do not eat less, they simply look for different ways to eat. In other words, Americans want to eat their way thin.
Since 2011, U.S. fresh food sales have increased 5 percent, along with consumer interest in eating and living well. According to a recent Nielsen Global Health and Wellness report, a significant portion of respondents interested in losing weight report doing so by eating more fresh foods and even using such foods as medicine.
That's just another reason the Grocerant niche is booming.
The food retail landscape is evolving fast. With sales growth in fresh perimeter departments (meat, deli, produce, bakery, and seafood) surpassing that of center-store mainstays (including dry and frozen grocery) the importance of...