| Nikki Baird
| Aug 26 | food
Last Friday I had the occasion to stop by Starbucks during their Starbucks Evenings time, which the company has started rolling out to 70+ locations across Orlando, Denver, Miami, northern California, and New York City. There are very few moves that retailers can legitimately make that take them into adjacent spaces with their existing brands, but I have to say, this seems to be one of them. Here’s what I saw.
First, I was at a Starbucks in Highlands Ranch, a sleepy suburb about 15 miles south of Denver. There is very little opportunity for happy hour traffic at this location, unless by happy hour you mean suburban housewives who gather after picking up their kids after school – and all of them already go to McDonalds across the street, where their children can run wild on the...