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After protests by franchisees and franchise blogger Sean Kelly, editors at Forbes said they may consider franchise "churn" numbers when compiling rankings.
For many years, the franchise industry has waged a civil war over the key issue of "success" rates. Franchisors maintain that so long as a unit does not shut down, it is deemed a "successful" franchise, while franchisees counter that a high churn rate is more relevant to determining if a franchisee can be "successful."