Franchise Ads of Superbowl XLII
There wouldn't be a Superbowl without franchising. After all, the two teams facing off in Superbowl XLII, the New England Patriots searching for the perfect season and the New York Giants, are sports team franchises. Business format franchisers are paying big bucks for their ads. Product distribution franchisers, such as Coca-Cola, spend to get sports watchers to consume their goods. And historically, franchisers typically outspend Superbowl's non-franchised advertisers.
According to American Association of Franchisees and Dealers Chairman Robert Purvin, who launched a Super Bowl ad survey 21 years ago, “Super Bowl advertising continues to demonstrate the power of franchising."
This year franchisers have needed to dish out some $2.7 million for a 30 second spot.
Blue MauMau showcases the Superbowl XLII ads each year.
PRODUCT DISTRIBUTION FRANCHISERS
- Diet Pepsi Max, Nod
- Pepsi Stuff: Justin Timberlake
- Pepsi's Sobe Lite: Thriller
- Bud Lite's Wine & Cheese Party
- Bud Lite's Breath of Life
- Bud Lite's Accents
- Bud Lite's Jackie Moon
- Budweiser's Clydesdale Training
- Coca-Cola's Parade Balloons
- Coca-Cola's James Carville (D) and Bill Frist (R) Find a Moment to Get Along
- Coke's Vitamin Water: Shaq Saddle's Up
BUSINESS FORMAT FRANCHISERS
- Audi, Godfather
- Toyota, More Refined (Dealerships / Franchises)
- NFL's Tom Brady, Stay Fit (The NFL is a franchisor that franchises teams.)
- NFL's You Should Play Football
- General Motor's, Never Say Never
- Nissan's So Far Ahead
- Hyundai's Genesis
- Lexus' Doin' Donuts
- Lexus' Sweet Spot
- Dairy Queen's Popcorn Shrimp (Fast-food franchises)
- Taco Bell's Fiesta Platters
- Jack in the Box's Hot Tub
Honorable mention: Movie franchises aren't business format or product distributors. Not sure where they'd fit but I'll mention Chronicles of Narnia, Prince Caspian as the second in the Narnia movie franchise.
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