Franchise Folklore Finds Home in Britain

The selling of old franchise myths is finding a new home - the United Kingdom. David Spittles in London's Evening Standard wrote an advertorial that praises franchisor Smart Cartridge. 

Headline: Break Into Business Without The Risks

The article assures Evening Standard readers and those looking to buy a franchise, "Even novices with limited financial reserves can prosper quickly."

"Few other tried-and-tested business models are so readily available for selfstarters to embrace. Franchising covers more than 800 industry sectors from big to small enterprises, right across the spectrum. A business track record is not necessary to make a success of it.  Nor a big cash lump sum to invest. Even novices with limited financial reserves can prosper quickly.

The UK and Ireland remain a hotbed of such claims, which have fallen out of favor in the US-- for good reason! However, the article is piped into our own Black Enterprise's international news feeds.

See the original story, Evening Standard, Feb 18, 2008