One of the responsibilities of a franchisor (and its development team) is to establish realistic franchisee expectations.  Of course, this includes an accurate disclosure of expected return on investment, but it needs to go beyond “the numbers.”

As the founder of the Franchise Research Institute, I am sometimes asked why mega-franchises like McDonalds and Subway don't seem to rely on franchisee satisfaction surveys to market their franchise opportunities, when it proves to be such a valuable tool for other franchisors, not only for marketing purposes but also for key internal decisions.