Franchise Owner Surveys

With considerable experience as a franchisee and as an Area Developer, it was obvious that the franchisees knew how the company was "doing" long before anyone else!

As prospects search to "narrow the field" of franchise opportunities, would it be helpful if there was a source where they might find a list of companies that had used the services of an independent Research firm with serious standards and strict methodology to survey the franchisees and not ask them to invest their time calling around or having to rely on testimonials?

Do you think it would help both the prospects as well as top franchise companies to not only ask the tough questions but be willing to share the answers with prospects?

Are we still using the same old emotional sales tactics?

No spin, No hype...Just the Facts!

I have never met a prospect that didn't want to join a franchise system with successful, profitable, enthusiastic franchisees that were optimistic about their future!

Reviews from existing franchise owners, not just a few but, as any serious Research firm would insist, you contact every franchisee and you complete interviews with 70% or more, isn't this an idea that is long over due?

Jeff Johnson

Founder, FranSurvey.com