Carlson Hotels Worldwide recently unveiled their five-year program to separate the Radisson brand into two distinct products: Radisson Blu, which will fit into the upper-upscale segment, and Radisson Green, which will fit into the upscale segment.

In the December 2008, the National Bureau of Economic Research (NBER) made the official proclamation that the U. S. entered an economic recession in December 2007. As is sometimes the case, U.S. hoteliers began to feel the pain well before most other businesses.

Tom Magnuson, founder and CEO of Spokane-based Magnuson Hotels says, “Magnuson Hotels was established as a low-cost alternative to the franchise model, which can be very expensive….

A new study, featured in the August 2009 edition of the Cornell Hospitality Quarterly*, examines the effect of market realities which often force hotel owners to rebrand their hotels or to change their property from one market scale to another.