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Log In / Register | Apr 16, 2014

Franchisor Works to Quash Auto Repair Rip-Off Image

Mike Carr, president and CEO of franchisor Christian Brothers Automotive, says the company mission is to love your neighbor as yourself. The firm, which began selling franchises in 1997, now has 113 locations spread across the southern U.S.

But the image of car repair businesses is a frequently encountered problem.

“A lot of times, you get a customer who walks in the door, and he thinks that you are a crook,” he [Carr] says. “He may even say it before you even touch his car. It was a challenge for me to change that person’s mind, to show that that wasn’t true.” [ — Dennis Seeds, Smart Business]

CEO Carr says they don't look for franchisees who are good car mechanics. Instead they look for people who know business operations.

“We do not want any of our franchisees knowing anything about cars,” he says. “If they know about cars, they can be in the running, but 90 percent of the time, we turn them down. We turn down by probably a 2-to-1 ratio.” [Smart Business]

Last year CBA held a nationwide day for single moms, performing 1,000 free oil changes. This year Carr states that they hope to double that number.

“I have a tremendous heart for single moms.”

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