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Well perhaps not. Australia’s 10 Thousand Feet is off and running with the first of the 2011 franchisee satisfaction survey rituals. Wait a minute; they are concerned that some franchisors may be wary of a poor showing.
We recognise that new entrants to the process might not have surveyed their franchisees before and may be wondering how they will perform, and we have taken the risk out of the whole process with a test run for new entrants, to go with our existing transparent rating system. Ian Krawitz, head of intelligence
Incentivizing participation in the survey franchisors get the chance at big-time awards;
The awards are then showcased on the topfranchise.com.au website and in leading publications such as Franchising. In 2010 the awards were also covered by Channel 9, Sky Business and other key websites, newspapers and radio programs.
Seriously, the next thing you know survey results will be controlled and diluted to eliminate the need to bury un-encouraging results ensuring franchising suddenly attracts fools and so creating a terrible selection dilemma.
What I would like to see is a survey of people who have faith in surveys to once and for all eliminate all silliness.