Franchisor Gives $200k to Franchisees

Three quarters of Chrysler franchisees will each receive cash awards from their franchisor, Chrysler, ranging from $1,500 to $200k with the average award being $12,200. The awards an effort to boost customer satisfaction.

Dealers were evaluated on the operation of their stores and customer care by Chrysler and three outside firms hired by the auto maker. The outside firms used mystery shoppers and official appointments. - WSJ ($$)

USAToday this morning also reports that Chrysler losses for the first quarter of 2010 was $197 million, down from a $2.4 billion loss in the previous quarter.