The Franchise Owner's most trusted news source


Log In / Register | Apr 24, 2014

Franchisees Run Brand, Beat Competition

Roger Bloss, CEO of Vantage Hospitality

CORAL SPRINGS, Fla. — The founder and CEO of Vantage Hospitality, one of the world’s largest hotel companies, unconventionally says that franchisees run chains better than franchisors. Elected franchisee representatives give the marching orders at the Vantage hotel lines. For example, they vote on what their own fees will be. They even vote on the CEO’s salary. When the majority vote, he must comply.

Bloss was the first in hospitality to promise a positive return on investment: if a hotel owner-operator’s ROI doesn’t exceed the chain’s fees, those fees will be waived. It is one of the boldest moves in the hospitality industry, let alone franchising.

After 11 years, Vantage Hospitality's Americas Best Value Inn has grown from almost nothing to a thousand hotels, making it the 10th largest limited-service hotel chain in the world. There are other concepts that have been spun off as well — the more upscale Lexington Collection, Canadas Best Value Inn and Chinas Best Value Inn.

A 35-year veteran of the hospitality industry, Bloss has held executive positions in several major hotel companies. He has been an avid supporter for years of the Asian American Hotel Owners Association, an independent franchisee association.

In this nine-minute interview, Bloss speaks with Blue MauMau about the leadership role franchisees play in the chain and the promise corporate makes to them of a positive ROI.

Click on the arrow next to the speaker icon below to hear the interview.

In this Podcast series, Blue MauMau spends five to ten minutes with top leaders and future game changers on key issues facing the franchise industry. Each interviewee discusses one issue.

Your rating: None Average: 5 (1 vote)