Franchisors: Extend Goodwill Offers to Java Jo'z Victims?
RE: Story on FranBest.com (Franchisors Extend Goodwill Offers to Java Jo’z Victims)
Know of any other companies willing to waive fees to offer a discount to those who lost money to Java Jo'z? Have them email me at seankelly [at] ideafarm [dot] net.
Most of the franchisors I've worked with (and all of those that I continue to work with) are honest businesspeople who want to build a successful chain by creating Win-Win situations with their franchisees.
This morning it occurred to me that there is an opportunity for franchisors to demonstrate this quality, and untarnish franchising's image (which has been taking a beating lately). As it's doubtful those who sought to open a Java Jo'z franchise will ever see their money again, would other franchisors be willing to credit them with some or all of their upfront fees if they joined their franchise system? Wouldn't it be worth the good press they would get, especially another coffee company?
I got a phone call from Mark Deloury of Parrot Pizza, a new franchise in Holden, MA. I told Mark (a really great guy, incidentally) about what Ben Scoble, The Moores and others had been through. Without hesitating, he offered to waive his $25,000 franchise fee (if they were interested and qualified, of course).
Now it might be a longshot that any of these individuals want to go into the pizza business, or that they meet all the requirements (including geographical). But the point is that not all franchisors are motivated simply by the cash. Many are out to create something meaningful, something of value, and truly want to help others own their own businesses.
Know of any other companies willing to waive fees to offer a discount to those who lost money to Java Jo'z? Have them email me at seankelly [at] ideafarm [dot] net.
Most of the franchisors I've worked with (and all of those that I continue to work with) are honest businesspeople who want to build a successful chain by creating Win-Win situations with their franchisees.
This morning it occurred to me that there is an opportunity for franchisors to demonstrate this quality, and untarnish franchising's image (which has been taking a beating lately). As it's doubtful those who sought to open a Java Jo'z franchise will ever see their money again, would other franchisors be willing to credit them with some or all of their upfront fees if they joined their franchise system? Wouldn't it be worth the good press they would get, especially another coffee company?
I got a phone call from Mark Deloury of Parrot Pizza, a new franchise in Holden, MA. I told Mark (a really great guy, incidentally) about what Ben Scoble, The Moores and others had been through. Without hesitating, he offered to waive his $25,000 franchise fee (if they were interested and qualified, of course).
Now it might be a longshot that any of these individuals want to go into the pizza business, or that they meet all the requirements (including geographical). But the point is that not all franchisors are motivated simply by the cash. Many are out to create something meaningful, something of value, and truly want to help others own their own businesses.
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