Franchoice Broker Spews Bad Franchise Success Statistics

Just when you thought it was over, it is starting again. With the economy in the tank, and most franchise brokerages pretty tanked up themselves, the "Everything Is Fine" articles are starting up, just in time for the Holidays.

From some Franchoice guy:

"The fact is that 95 percent of all franchise units stay in business more than five years, which is about four years longer than a typical mom & pop start-up. Why?  The systems are in place. In a great franchise company, the training is extensive and on-going. The marketing plan is tried and true. The mentoring, coaching and support is never-ending." - NuWire

Few of us can read the article that this guy wrote, and keep a straight face.